Sale ends: 31/01/2021
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MASTER Series 4K HDR TV with OLED screen, Picture Processor X1 Ultimate and Acoustic Surface Audio :
TVPICTURES AND SOUND IN PERFECT HARMONY
Be in the moment with true-to-life pictures and acoustics to match. Beautifully detailed images combine with our Sound-from-Picture Reality for a captivating audio-visual performance.
PICTURE PROCESSOR X1 ULTIMATE
With unmatched processing power, the Picture Processor X1 Ultimate detects hundreds of different objects on screen and intelligently enhances brightness, detail and colour so everything you watch is clear, bright and incredibly realistic.
True reality comes to life with deep black and natural colour. Over 8 million self-illuminating pixels are precisely and individually controlled by the Picture Processor X1 Ultimate. Sony's 4K OLED HDR TV creates exquisite, unprecedented contrast.
MINIMAL BLUR, JUST CRYSTAL CLEAR SCENES
Even in fast moving scenes, there's minimal blur - so you can enjoy smooth pictures with outstanding clarity. Each OLED pixel can go from off to bright in a fraction of a second.
A BRILLIANT VIEW AT ANY ANGLE
See pictures that are bright and clear from any angle. With OLED, you can bring the whole family together to enjoy the screen and they'll all have a great view of the action.
Designing televisions that faithfully convey the creator's intent is our passion. MASTER Series TVs meet the strict criteria of our top engineers and make beautiful images a reality. For the first time, creators can explore their imagination and see their vision reproduced in the home.
REDISCOVER THE DETAIL WITH 4K X-REALITY PRO
With 4K X-Reality PRO, every image is upscaled closer to true 4K quality for remarkable clarity. Images are sharpened and refined in real time, revealing extra detail in the books and architecture of the library.
MOTIONFLOW XR KEEPS THE ACTION SMOOTH
Enjoy smooth and sharp details even in fast-moving sequences with Motionflow XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.
CHROMECAST BUILT-IN: PLAYS NICE WITH YOUR OTHER DEVICES
BRAVIA is Chromecast built-in so you can easily cast your favourite entertainment like YouTube or Netflix from your personal device on to the stunning BRAVIA screen. You can cast from Android, iOS, or your laptop.
GOOGLE PLAY: A WORLD OF CONTENT AND APPS
Discover movies and TV shows, games and much more from Google Play. Enjoy a huge and ever-growing choice of apps on your TV in a brand new way.
CLEAR PHASE FOR SMOOTH, BALANCED FREQUENCIES
BRAVIA uses a powerful computer model to analyse and compensate for inaccuracies in speaker response. It does this by 'sampling' the speaker frequency with higher precision. This information is fed back to cancel out any peaks or dips in the speaker's natural response - resulting in pure, natural audio with smooth, even reproduction of all frequencies.
CINEMATIC S-FORCE FRONT SURROUND
Enjoy an immersive soundstage that pulls you into the heart of the action. S-Force Front Surround mimics the way the brain correlates sound sources to create proper volume, time lag, and sound wave spectrum - using only left and right speaker channels. By naturally emulating three-dimensional sound fields, you'll enjoy rich, high-fidelity audio across a wider listening area.
ENJOY STUDIO QUALITY WITH NETFLIX CALIBRATED MODE
This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator's vision and intent is faithfully preserved.
EMBRACE THE THRILLS OF THE CINEMA
Enjoy cinematic thrills at home. Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound.
MAKE SMART EVEN SMARTER
You can ask your Google Assistant to find your favourites, no remote required. It's truly effortless and offers the ultimate hands-free viewing experience. Control your Sony TV and other connected devices using your voice - there's no smarter way to run your life.
WORKS WITH ALEXA
Connect your Alexa enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more.
EASY CONTROL WITH SMART REMOTE
Connect set top boxes and other devices via HDMI to your TV and control them all using one smart commander. A slimmer, more rounded design with built-in voice control microphone and enhanced button layout makes it really easy to use too.
ACOUSTIC SURFACE AUDIO
Just like in a concert hall, sound comes at you from different directions with Acoustic Surface Audio . Two actuators and two powerful subwoofers deliver multi-dimensional sound that immerses you in a whole new entertainment experience.
PIXEL CONTRAST BOOSTER: MAXIMISING OLED CONTRAST IN EVERY COLOUR
Powered by the Picture Processor X1 Ultimate, this OLED TV pairs the deep black and natural colour of OLED with Pixel Contrast Booster for enhanced colour contrast in high luminance. Everything you watch comes to life with fine detail and vivid colour.
OBJECT-BASED SUPER RESOLUTION
Our TVs with Object-based Super Resolution technology detect individual objects in a picture and preserve detail on screen. Hundreds of objects are identified and their resolution individually enhanced to give a picture of exceptional accuracy and detail.
OBJECT-BASED HDR REMASTER
With Object-based HDR remaster, the colour in individual objects on screen is analysed and the contrast adjusted, unlike most TVs where contrast is only adjusted along one black-to-white contrast curve. Because objects are remastered individually, this TV can reproduce greater depth, textures and more realistic pictures.
SUPER BIT MAPPING HDR
There are thousands of tones, shades and gradations of light in a sunset. Super Bit Mapping HDR reveals them. It creates smooth, natural 4K TV picture quality as you watch, without the banding that can occur on other TVs.
DUAL DATABASE PROCESSING
One database is used to clean the picture, reducing on-screen noise. The other is used to upscale the resolution, improving clarity. These two powerful image improvement databases work together, dynamically improving pixels in real time. Each database has tens of thousands of references, amassed from our experience creating content for TV and movies over the years.
Product code 737207020