Serums & Treatments

Serum Treatments

Serum treatments do all the hard work when it comes to dealing with blemishes, uneven skin tones and other issues. They can illuminate the skin and inject a healthy glow, and work best when applied first thing in the morning after cleanser and toner. Finding the right serum treatment can do wonders for your skin. If you're having trouble finding yours, take a look at our quick guide below.

Getting Serious About Serum

Our skin is complex, and differs from everyone else, which means what works for your friends or family may not necessarily be what is best for you. The good news is there are hundreds of serums formulated for all kinds of skin.

What are serums?

Serums are best used after your cleanser and toner, and while cleansing forms the basis of a solid skincare routine, the serum acts to amplify your efforts by sinking deeper into the skin. There are a wide range of serums specially formulated to treat different skin types or concerns-such as fine lines, blemishes, oil production and dehydration-and are different to moisturisers as they are more concentrated and lighter in application.

Serum tips for skin types

Have sensitive skin? Vitamin C can irritate some skin types when combined with certain ingredients, while retinol can cause redness and peeling for some people. Always read the ingredients before you buy, and use a facial serum in your sensitive skincare routine with anti-inflammatory properties or natural ingredients.

For combination skin, a serum treatment containing salicylic acid can decongest pores and exfoliate skin, resulting in less redness and smoothing out irregularities during your combination skincare routine for more top tips.

Got dry and flaky skin? Rehydrate by using a face serum containing hyaluronic acid in your skincare routine for dry skin - not only does it help the skin retain moisture, but it also smooths and plumps while reducing fine lines.

Explore our skincare routine for normal skin and skincare routine for oily skin for more dermatologist-approved advice on your skin type.

Serum tips for skin concerns

Complexion is key: a thick, heavy facial serum might not suit someone with acne-prone skin, while a lighter serum might not be enough to combat oily skin. Your serum should work to fix the problem, not create new ones!

Want to stop fine lines and wrinkles? A retinol night serum can accelerate cell renewal, visibly reducing deep wrinkles within weeks and making skin appear more luminous.

Eco-conscious beauties might also like to use a face oil, which hydrates and nourishes the skin for a healthy glow using a mix of essential oils, botanical oils and plant extracts, as well as antioxidants.

Find a serum that suits you with the latest treatments from all your favourite brands.

Discover a whole range of skincare including moisturisers, cleansers and toners today.

For more great tips on caring for your skin, head over to our guides on blackhead removal, reducing facial redness and keeping your skin protected during summer guides.