The Ordinary

The Ordinary has reshaped skincare with a science-led approach focused on ingredient transparency and accessible pricing. Created by parent company DECIEM, the brand is known for straightforward formulas built around targeted active ingredients. Myer stocks a wide range of The Ordinary products, from serums, cleansers, moisturisers, toners, oils, hair care and curated skincare sets for hydration, brightness, visible signs of ageing and blemish-prone skin.

What is The Ordinary?

The Ordinary is a Canadian skincare brand from DECIEM, known for naming each product after its key active ingredient and concentrations. Its simple packaging and ingredient-focused approach have helped make skincare actives like retinol, niacinamide and vitamin C more accessible across a range of budgets.

Why is The Ordinary so affordable?

The Ordinary keeps packaging and marketing relatively minimal, with a strong focus on ingredient-led formulations. Many of its actives are sold at concentrations comparable to luxury brands, which is why it's a cult favourite for skincare enthusiasts and beginners alike.

Which The Ordinary product should I start with?

For beginners, a hydrating hyaluronic acid serum, a niacinamide serum and a simple moisturiser are popular starting points. From there, you can introduce targeted ingredients like vitamin C for brightness or retinol for fine lines, adding one new product at a time.

Can I use multiple The Ordinary products together?

Yes, with care. Apply water-based serums first and oils last. Avoid pairing strong acids like glycolic with retinol or vitamin C in the same routine to prevent irritation. Alternate them between morning and night, or different days of the week.

What ingredients does The Ordinary specialise in?

The Ordinary is known for ingredient-focused formulas featuring niacinamide, hyaluronic acid, vitamin C, retinol, salicylic acid, glycolic acid, peptides, squalane and plant oils including argan, marula and rosehip. Many products are designed to target specific skincare concerns with clearly labelled ingredient concentrations.