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World's first cognitive intelligence TVs
Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
More depth & texture with the ultimate blacks and our brightest ever OLED
With XR OLED Contrast PRO powering an exceptionally bright OLED panel, colour and contrast are boosted in bright areas so you can enjoy the exceptional levels of pure black contrast and peak brightness that until now have simply not been possible. See pictures full of realistic depth between with sharply defined details, even in areas of dark shadow or glare.
The screen is the speaker, sound perfectly matches action
Sound comes directly from the screen with larger, more powerful actuators behind the TV vibrating to create acoustics that move with the picture. Because sound follows action, you'll hear a more realistic soundtrack with exceptionally clear and natural dialogue. Left and right subwoofers provide powerful bass so you can enjoy immersive cinematic sound at home.
The entertainment you love. With help from Google.
See 700,000 movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you. Searching is easy - just ask Google. Just say Hey Google, find action movies to search across your favourite apps.
Backlit Premium brushed aluminium remote with voice search
This backlit premium remote lights up when you pick it up or press a button, making it easier than ever to use in the dark. With a brushed aluminium and hairline finish, this premium design remote feels good in the hand.
Product code 845486020