Sony Bravia 50 inch (127cm) 4K HDR Full Array LED Google TV XR50X90J1

World's first cognitive intelligence TVs

Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

Real life depth with deep blacks and high brightness

By precisely balancing light output across the screen, dimming some areas and boosting others, our Full Array LED with XR Contrast Booster 5 adjusts luminosity for high peaks in brightness and deep blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.

Smooth, responsive gaming in 4K at 120fps and 120 Hz

With HDMI 2.1, you can get an up-to-120fps framerate on compatible games, so you'll have the advantage in shooting, sports, and high-performance games with near instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag of 8.5 ms with 4K/120fps and dedicated Game Mode.

The entertainment you love. With help from Google.

See 700,000 movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you. Searching is easy - just ask Google. Just say Hey Google, find action movies to search across your favourite apps.

Sound from the screen, perfectly matching the action

Our Acoustic Multi-Audio includes sound positioning tweeters at the back of the TV that enable sound to follow the action for a truly immersive experience. With X-Balanced Speakers, you'll enjoy clear sound and bass, no matter where you place your TV.