• Step 1: Cleanse
  • Step 2: Exfoliate
  • Step 3: Use Toner
  • Step 4: Apply Serum
  • Step 5: Moisturise
  • Step 6: Finish With SPF
  • Normal Skin 101
  • Normal Skin Tips

Your Everyday Skincare Routine For Normal Skin

It’s time to give your skin some TLC. Not only will your skin look and feel its best now, but a regular skincare routine will help your skin to become more resilient when changes hit.


Did you know that even normal skin can change with the season? While the odd challenge might crop up, normal skin equals balanced skin that tolerates most skincare products and environmental influences well. But with AHAs-this and 12-step-beauty-routines-that, figuring out what your skin needs can be baffling.  


We're here to clear up the confusion. Explore our skincare guide for normal skin, backed by Dermatologist Dr Cara McDonald, so you can keep your skin fresh and your mind clear.

Step 1: Cleanse

Think of cleansing as the groundwork of your skincare routine. It washes away oil and impurities to leave your skin feeling fresh and prepped for the next step. Use a gentle cleanser formulated for normal skin that includes ingredients like retinol, salicylic acid, and vitamin C. These encourage skin cell turnover while increasing hydration to promote a clear complexion. Minimise anything harsher, like sulphates, alcohol, fragrances, and parabens, as they can strip skin of its natural oils.


How to apply cleaners to normal skin:


Step 1: Wet face with warm water

Step 2: Massage a 10c coin-sized amount into the face and neck in a circular motion

Step 3: Rinse with cool water

Step 4: Pat skin dry to prep for next step


Cleanse morning and night.

Step 2: Exfoliate

Generally, normal skin loves an exfoliant. So long as you opt for a mild product and apply it gently, it can encourage a brighter complexion by removing dead skin cells. Look for non-irritating AHA or BHA (alpha- and beta-hydroxy acids) exfoliants like glycolic, lactic, salicylic, and citric acids which can dissolve dead skin cells gently, promote collagen growth and reduce the appearance of fine lines.  


How exfoliate normal skin:


Step 1: Apply ½-1 pea-sized amount onto clean dry skin and gently massage into skin

Step 2: Start with 2-3 times per week and increase to daily after 2 weeks if you experience no side effects such as dry or peeling skin

Step 3: Mild side effects are normal with exfoliants, so go slow and increase gradually as tolerated

Step 3: Use Toner

Nourish your skin, balance its pH and prep it to absorb further products with a hydrating toner for normal skin. Reach for an alcohol-free toner with hydrating ingredients like hyaluronic acid or glycerine to remove any last traces of impurities from your pores while retaining moisture.  


How to apply toner to normal skin:


Step 1: Apply a small amount of toner to a cotton ball or pad

Step 2: Rub gently over your face using an upward motion

Step 3: Leave for a minute or two to dry for maximum efficacy before applying the next product


Apply morning and night.

Step 4: Apply Serum

Serums can deliver active ingredients to deeper layers of the skin and extra hydration, nourishment, and protection to keep it looking fresh and rejuvenated. Normal skin responds best to a lightweight serum that contains antioxidants such as vitamins C and E to protect from environmental damage. Other ingredients to look for are hyaluronic acid, glycerine, betaine, and panthenol which draw moisture from the air and infuse it into the skin.


How to apply serum to normal skin:


Step 1: Mist or dampen the face first for maximum efficacy

Step 2: Apply 3-4 drops and gently massage using small tapping or rubbing motions until absorbed  


Apply sparingly at first and increase if tolerated. Use morning and/or night according to product information.

Step 5: Moisturise

Moisturising gives your skin a healthy hit of hydration to keep it soft and supple around the clock. For normal skin types, select a lightweight, non-greasy product that contain ingredients like hyaluronic acid, dimethicone, glycerine, propylene glycol, proteins and urea which will help to soften and hydrate your skin without clogging your pores.  


How to apply moisturiser to normal skin:


Step 1: If using serum, apply moisturiser to your skin before the serum dries

Step 2: Dot around the face, applying a little extra in high-sensitivity areas

Step 3: Gently rub into the skin using an upward motion

Step 4: Leave to dry before applying SPF or makeup


Apply morning and night.

Step 6: Finish With SPF

Keep your skin fresh and radiant by protecting it from those scorching Aussie rays with a broad-spectrum SPF of at least factor 30. Mineral or physical SPFs are a good choice for normal skin as they’re made from natural ingredients like zinc oxide and titanium dioxide. So, they provide strong protection minus the grease and are gentler on the skin.


How to apply SPF to normal skin:


Step 1: Dot SPF on forehead, nose, cheeks, chin, and neck with fingertips

Step 2: Rub gently into the skin to achieve even coverage

Step 3: Aim to use ¼ teaspoon of product to cover the face and neck


Apply daily in the morning after moisturiser and before makeup, even in the winter. Reapply every 2 hours if outdoors.

Normal Skin 101

Defining Normal Skin - Normal skin looks and feels smooth, clear, and healthy - most of the time. With no or few apparent signs of sensitivity, dryness, excess oil, or blemishes, it doesn’t tend to require any targeted products or special care. In other words, it naturally produces the right amount of everything it needs to protect and nurture itself around the clock.


Characteristics Of Normal Skin - Normal skin generally has a smooth texture, clear complexion, and small pores with just the right amount of shine. It responds well to basic skincare routines, although it may still experience the odd blemish or dry patch. But remember, normal skin can change with the season – for example, it may become dry during the cooler months or oilier in the summer.


Maintaining Healthy Skin - To help your skin look and feel its best all year round, it helps to give it some love. Keeping it clean and hydrated is key. Think daily cleansing, moisturising, and SPF - as a minimum. Drink plenty of water to flush your system of toxins and keep your skin feeling great. And get enough sleep to encourage maximum collagen growth for plumper and refreshed skin.

Normal Skin Tips

Less Is More - Now here’s some good news for all skinimalists out there. Since normal skin is already well-balanced, it doesn't need a heap of intervention. In fact, using too many products or applying too many layers can disrupt this balance and lead to irritation or blemishes. So, while caring for your skin is still important, you don’t need to go crazy - if you don’t want to.


Use Alcohol-Free Products - To maintain your normal skin’s natural balance and keep it healthy and fresh, it’s best to use alcohol-free products. Why? Because alcohol-based products can strip the skin of natural oils and moisture, causing dryness and irritation. So, be sure to check the label and steer clear of (or at least minimise) products that contain alcohol.


Be Gentle - While normal skin is great at balancing itself, to maintain its health and radiance, it still needs to be managed with care. In other words, be gentle with your skin, and it’ll reward you for it. That means reaching for gentle products and applying them gently, keeping the water temperature warm rather than hot, and patting dry after cleansing rather than
rubbing vigorously.

Explore All Skin Types

Our skin changes all the time, especially in Australia’s unique climate. So, we’ve created guides for each skin type to help you crack your skin code and prepare for all life’s moments.

Oily Skin

Sensitive Skin

Dry Skin

Combination Skin

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Sun Care

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