Jo Loves Pomelo Parfum

Inspired by memories of summer holidays, white sandy beaches, fresh linen sheets, and sparkling iced water, this mouth-watering grapefruit-infused citrus is sharp, refreshing, and instantly energizing.

The Pomelo Story:

• Jos first fragrance for Jo loves; pomelo, was inspired by walks on the beach on Parrot Cay Island in the Turks and Caicos whilst on holiday with Gary and Josh. It was on this holiday that jo recalls struggling to get back her creativity; it had been 5 years since she had created fragrance and it wasnt coming back to her as easily as it once had. She felt very frustrated and had a lot of anxiety each morning, waking with sweaty palms and wondering if she would ever be successful at doing what she loved again
• She would leave her sandals and hat on the side of her sunbed and set off for a walk along the beach looking to the clear, calm water for her inspiration. On one particular morning a baby sting ray was flickering next to her under the morning sun, and as she continued to walk the sting ray mimicked her; stopping and starting as Jo did
• In that moment Jo r all she needed was to mimic the moment. She recalls what did i see, how did i feel it was the sparkling water, the rolled white beach towels, the lemongrass broth cooking away for lunch; it was the start of new beginnings. To jo it was her creativity whispering im right here, and i always have been. Jo uses this everywhere in her london beach home and so that smell of holidays, the beach, the sun and the waters is never far away reminding her that her creativity has always been right by her side!

To jo, pomelo is home.