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Twice as concentrated* in Yquem sap, the new formula of L'Or de Vie La Crme contributes to exceptional skin longevity: signs of aging are reduced. A formulation masterpiece, L'Or de Vie La Crme is now composed of 94% natural-origin ingredients.** The perfect combination of comfort and age-defying effectiveness in a generous, hydrating emulsion.
L'Or de Vie La Crme reveals infinite power over the effects of time: the skin appears more resilient to both signs of aging and environmental stressors. The skins oxidation process seems to be reversed.*** The skin's firmness, elasticity and radiance appear restored, and it is visibly fresh and youthful.
L'Or de Vie La Crme is refillable to reduce its environmental impact.
* Vs. the previous L'Or de Vie La Crme formula.
** Values calculated based on ISO 16128 standard Part II and supplier data, water percentage included.
*** In vitro test on ingredient. A skincare masterpiece reinvented. Twice as concentrated,* Yquem sap is infused into the heart of the new L'Or de Vie La Crme formula. Skin longevity is dramatically improved.
* Vs. the previous L'Or de Vie La Crme formula. Rich and soft with no oily finish, the L'Or de Vie La Crme texture melts into the skin, leaving it radiant. Generous sensory appeal with a silky finish. Every spring, the Yquem vineyard is reborn. This magic moment is marked by the bleeding grapevines, when the sap flows up from the roots to give them new life. Dior science waits patiently until the last moment to harvest this sap, a real treasure of eternity and life at the heart of the vine.
THE SOURCE OF CHTEAU D'YQUEM'S LONGEVITY: THE SAP
For the past 30 years, Dior science has studied the vines enormous cosmetic potential. A true botanical enigma, Yquem sap is an exceptional antioxidant with unequaled power.* It is able to target a very wide array of factors** known to act upon skin longevity: its noticeable youthfulness. Now, Dior science has discovered a new power: protecting skin longevity by demonstrating a reduction by half in the activity of a marker of skin aging.** Thanks to its broad spectrum of action, which surpasses that of all other active ingredients,*** Yquem sap promotes the essential functions of skin cells in a spectacular way.
* In vitro and in vivo tests vs. the most renowned antioxidants: vitamin C, vitamin E, idebenone and a competitor vine extract.
** In vitro test on ingredient.
*** At Dior.
- Wrinkles -40%*
- Radiance 58%*
- Youthful appearance 62%*
- Evenness 53%*
- Firmness 55%*
- Protection against pollution 57%**
* Self-assessment by 31 women, during 1 month.
** Vs. without the product. Instrumental test carried out on 21 women after application and cleansing. Tested with 1 M particles used as a pollution model.
Product Ingredients: A true botanical enigma, Yquem sap is an exceptional antioxidant with unequaled power.* It is able to target a very wide array of factors** known to act upon skin longevity: its noticeable youthfulness.
Product code 787020850