#1 best-selling Prestige Mascara in the US* #1 best-selling Prestige Mascara in the US for 3 years** Glamour Beauty Award for Best Designer Mascara, 2017 Temptalia's Reader's Choice Award for Best High-End Mascara Allure Readers' Choice for Best Mascara (department stores, specialty stores), 2014 *Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Department Specialty, Makeup Dollar Sales, July 2015 - June 2016 **Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Department Specialty, Makeup Dollar Sales, July 2013 - June 2016
WHY WE LOVE IT
They're real! lengthens, curls, volumizes, lifts & separates. Our jet black, long-wearing formula wont smudge or dry out. A specially designed brush reveals lashes you never knew you had!
Available in full size & mini.
What else you need to know:
94% saw dramatic length & volume*
90% saw base-to-tip curl*
94% saw visible lift*
100% saw long-wearing results*
*Results observed in a consumer panel survey
HOW TO APPLY
Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.
Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Product Ingredients: Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).