Alluring and sexy, skinny jeans flatter every woman's body shape. They are a classic and timeless style that can be worn every season to accentuate curves while remaining comfortable and supportive.



This jean style is designed to hug your legs from thigh to ankle, and is made from cotton/elastane blends, giving them stretch and movement.



Skinny jeans come in a variety of waist rises and leg lengths, providing many styling possibilities for fabulous nights out, casual Fridays in the office, or catching up with friends over coffee.



• Sizes: 4-24



• Materials: Cotton, cotton blends



• Colours: Black, blue, brown, cream, green, grey, multi-coloured, purple, white



• Denim wash: Black, blue, dark wash, light wash, mid wash

Slim jeans are a wardrobe essential, offering a streamlined look without feeling as tight as a classic skinny fit. Cut to follow the natural line of the leg, they provide shape through the hips and thighs while still allowing comfortable movement.

This jean type remains highly popular thanks to its versatility. Effortlessly flattering, slim jeans work well on many body shapes. They can be dressed up with a tailored shirt for smart casual events, or paired with oversized knitwear for relaxed weekends.

Sizes: 4–24 Materials: Cotton, cotton blends Colours: Black, blue, brown, cream, green, pink, silver, white Denim wash: Black, blue, dark wash, light wash, mid wash, white

Of all the different types of jeans for women, straight leg jeans are the original classic. Depending on the occasion, they can be dressed up or down, making them perfect for carefree weekends or adding a stylish edge to your outfit.

The straight leg is one of the most flattering jean styles for every woman’s body shape. They feature a relaxed silhouette cut in a straight line from hip to ankle, helping to elongate the leg, while the slightly loose fit around the thighs and calves makes these jeans super comfy to wear.

• Sizes: 4-24

• Materials: Cotton, cotton blends

• Colours: Beige, black, blue, brown, cream, green, grey, multi-coloured, pink, white

• Denim wash: Black, blue, dark wash, light wash, mid wash, white

For all the ladies out there who love flares, can we get a ‘hell yeah’? Flared jean styles include everything from the subtle boot cut to flamboyant bell bottoms. As the name suggests, flared jeans flare out towards the feet to create an ‘A’ shape from the hips to the ankles.

Wide leg jeans are similar to flares, except they’re cut in a straight line from the hips down.

With irresistible levels of comfort and versatility, these types of jeans are perfect for a casual day look, festival outfits or cocktails with the girls.



• Sizes: 4-18



• Materials: Cotton, cotton blends


• Colours: Beige, black, blue, brown, cream, green, multi-coloured, yellow, white


• Denim wash: Black, blue, dark wash, light wash, mid wash

This timeless style flares gently from the knee to the hem, creating a leg‑lengthening silhouette. Originally designed to sit comfortably over boots, modern bootcut jeans feature a close fit close through the hips and thighs before relaxing towards the ankle.

Bootcut jeans are great for creating a look that feels classic and effortlessly stylish. They pair beautifully with heeled ankle boots or trainers, making them a versatile choice for daytime dressing or polished evening outfits. Their slightly flared shape adds proportion and creates an elongated line from hip to floor.

• Sizes: 4–28

• Materials: Cotton, cotton blends

• Colours: Black, blue

• Denim wash: Black, blue, light wash

Featuring an oversized silhouette, baggy jeans offer generous room through the hips, thighs and legs. They’re perfect for laid‑back days or for creating a look that’s more contemporary and street‑inspired.

The best thing is, baggy jeans still create a flattering shape thanks to their soft drape and structured denim. Whether you’re dressing for weekend errands or creating an off‑duty outfit with edge, this style brings comfort and confidence together to create a look that’s relaxed yet stylish.

• Sizes: 4–24

• Materials: Cotton, cotton blends

• Colours: Black, blue, cream, grey, white

• Denim wash: Black, blue, dark wash, light wash, mid wash

Boyfriend jeans offer a borrowed‑from‑the‑boys look that’s uniquely stylish and endlessly comfortable. Featuring a looser fit through the hips and thighs with a slightly tapered or straight leg, they strike the perfect balance between laid‑back ease and self‑assured polish.

Their versatility is a major part of their appeal. Roll the cuffs for a more cropped, playful look, or pair them with a fitted top to balance the relaxed fit. Whether you’re aiming for easy and casual or chic and understated, boyfriend jeans bring a playful vibe to any wardrobe.

• Sizes: 4–24

• Materials: Cotton, cotton blends

• Colours: Black, blue, white

• Denim wash: Black, blue, dark wash, light wash, mid wash

This humble pair of jeans that your mum used to wear in the 90s is now a celebrated style sensation. Featuring a tapered waist and leg as well as a variety of lengths, the relaxed fit of mom jeans provides a generous amount of room around the hips and thighs, making them the ideal jean type for women of all shapes.



Not only do they offer a comfortable fit perfect for all-day wear, but they also have a timeless appeal that will make you stand out in any crowd. Whether you're running errands, having a BBQ with friends, or heading to the office, this jean style is a perfect choice.



• Sizes: 4-24



• Materials: Cotton, cotton blends



• Colours: Black, blue, cream, grey, white



• Denim wash: Black, blue, dark wash, light wash, mid wash, white

This distinctive jean style features a curved, sculptural shape. Barrel jeans offer a fuller fit through the hips and thighs which tapers towards the ankle — creating a modern look that’s comfortable and stylish. The rounded leg adds volume, giving this style a fashion‑forward edge.

Perfect for those who love denim with personality, barrel jeans pair beautifully with fitted tops, tucked‑in tees or cropped knits. Whether you’re dressing for brunch, workdays or casual outings, they bring a fresh twist to everyday denim.

• Sizes: 4–24

• Materials: Cotton, cotton blends

• Colours: Beige, black, blue, brown, cream, green, grey, multi, white

• Denim wash: Black, blue, dark wash, light wash, mid wash, print, white

When it comes to high waisted jeans, the fit is everything. They should sit around 3 inches above your belly button, hug your waist without being too tight, and comfortably stretch down to your ankles. The style helps to define your waist, accentuates your curves and gives you the longest possible leg line.



Available in various styles, high waisted jeans make every body shape look beautiful. They are flattering, comfortable, and can be dressed up or down to make you feel confident at the next event in your diary.


• Sizes: 4-24



• Materials: Cotton, cotton blends    



• Colours: Black, blue, brown, cream, green, grey, multi-coloured, purple, white, yellow



• Denim wash: Black, blue, dark wash, light wash, mid wash, white

Get ready to celebrate your curves with the ultimate fashion staple - curvy jeans. Curvy jeans are designed to hug your figure in all the right places, to ensure you radiate confidence every day.

To get the perfect fit, the curvy jean style should sit comfortably at your waistline and fit snugly around your hips and thighs to create a smooth and flattering silhouette. Made from a cotton and elastane blend, these types of jeans offer just the right amount of stretch to ensure all-day comfort without losing their shape. 


• Sizes: 16-22 



• Materials: Cotton, cotton blends 



• Colours: Black, blue, brown, white 



• Denim wash: Black, blue, dark wash, light wash, mid wash, white

Black wash jeans are made from denim that’s been dyed black or charcoal. The black colour may be completely solid, or designed to fade slightly over time.

• Best for: Edgy, modern or monochrome outfits.

• Styling tip: For an urban aesthetic, this style looks great with leather jackets, white sneakers or boots.

Blue black wash jeans combine deep indigo tones with black dye, creating a rich, near‑black finish that feels polished yet still distinctly denim.

• Best for: Smart‑casual outfits and evening looks where you want a refined silhouette.

• Styling tip: Pair with a fitted top or tailored blazer to enhance the deep colour and create a sharp outfit.

This type of denim retains most of its indigo dye, resulting in a deep blue colour with minimal fading. Dark wash jeans are perfect for creating a look that’s clean and smart.

• Best for: Polished and refined women’s outfits, great for both casual and business‑casual settings.

• Styling tip:Pairs well with button‑up shirts, blazers and heels for a dressier look.

Blue wash jeans are the classic denim colour, typically untreated or slightly faded. This is often what people think of as “regular” denim.

• Best for: A timeless denim look that suits both casual and semi-formal outfits.

• Styling tip: Perfect for double-denim outfits.

Mid‑wash jeans retain more indigo dye than light wash but are still lighter than dark wash colourways.

• Best for: Everyday wear, as it’s one of the most versatile denim washes for women.

• Styling tip: Can be paired with both light and dark‑coloured tops.

Light wash jeans are made from denim that’s been washed multiple times to remove most of the indigo dye. This creates a faded, light blue appearance.

• Best for: Casual everyday wear and outfits for warmer seasons.

• Styling tip: Works well with oversized t‑shirts, pastel colours and white sneakers for a laid‑back vibe.

White wash jeans have been bleached to remove all indigo dye, resulting in a bright white or off-white finish.

• Best for: Summer outfits and beachwear. Also great for creating a clean, polished look.

• Styling tip: Pair with neutral tones for a sophisticated women’s outfit or mix with bold colours for a statement look.

Neutral wash jeans feature soft, understated shades such as beige, stone or sand. They offer a warm and versatile alternative to classic blue or black denim.

• Best for: Effortless everyday outfits and minimalist looks that work across every season.

• Styling tip: Pair with earthy tones for a cohesive, tonal outfit or contrast with crisp white for a clean finish.

Coloured jeans are dyed in a range of vibrant or muted shades beyond traditional denim, bringing a fun and expressive twist to your wardrobe.

• Best for: Adding personality to casual outfits or introducing a standout element to simple everyday looks.

• Styling tip: Keep the rest of your outfit neutral to let the colour shine, or coordinate with matching tones for a bold, fashion‑forward finish.

Ecru wash jeans feature a soft, natural off‑white tone with minimal dyeing, giving them a warm and subtly refined look.

• Best for: Creating clean, neutral outfits and effortless everyday dressing.

• Styling tip: Pair with light knits or tonal layers for a polished, minimalist feel.

In this part of our jeans size guide, women can find the perfect fit by measuring an existing pair of jeans.

To get started, take your jeans and lie them flat on a smooth surface:

Waist: Measure straight across the top of the waistband, then double the number to get your full waist measurement.

Rise: Measure from the crotch seam up to the top of the waistband. Low‑rise sits lower on the hips. Mid‑rise and high‑rise sit closer to or at the natural waist.

In‑Seam: Measure along the inside seam from the crotch down to the hem to determine your leg length.

Optional measurements:

Thigh: Measure across the widest part of the thigh, just below the crotch seam.

Leg opening: Measure straight across the bottom hem.