Coolway

Born in defiant response to that 'same-same' approach within the world of footwear design, Coolway are a blossoming Valencia-based brand carving their own lane. ‘We design for those who move differently, think differently, and choose to sign their own path,’ says CEO Carlos Mayordomo. 'Our mission is to empower individuality through style – unapologetic, expressive and real.’ At the beating heart of Coolway’s ethos lies the belief that every person has art inside of them. 'Sign Your Art' – the brand's maxim – means to bring your art out into the world, and paint your life with the self-expression that is unequivocally your own. It is a ‘continuous fight for identity’, expressed through designs that put craftsmanship and innovation on equally cloud-high pedestals.  Fuelled by a proud heritage of Spanish shoemaking, Coolway have spent the last 10 years morphing into an energetic example of forward-thinking design.