Start with the iconic fabric. Time worn, sand worn, fresh as ever. Then this Autumn, embrace the journey. Open collars, open roads.

The staple, the understatement. Meet the denim to reach for. Designed in Melbourne, made for life.

Designed here. Worn everywhere. From heritage cuts to fresh silhouettes, these are the staples that anchor every wardrobe.

Super soft combed cotton tees, linen blend tops and heavyweight sweats. All everyday classics you’ll live in, not just wear.

As the denim designed for all Australians, we are making it easier for everybody to find their perfect pair.

That’s why we’re launching two new fits based on hip & waist measurements. Less about size, all about shape, Form Fit and Standard Fit have been tailored to complement the natural contours of the body and maximise comfort.

It’s denim shaped for your life.

Made for curvier shapes, Form Fit emphasises naturally defined waists, reducing gaping at the waistband.

The fit is designed for comfort with a little more room to move. Standard Fit is tailored for straighter waistlines and a looser fit.

Engineered basics that keep pace with your lifestyle. Durable, timeless, and tailored to Australian living.

All fits of denim, for every body. Basic combed cotton tees and sweats that feel like instant old favourites. Performance finishes that add a little extra, easy.