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Hot off the runway just got a new name.
On the 17th March guests attending the Myer VAMFF show will experience a world first. The ability to shop the catwalk direct from their seat. Through an immersive mobile experience guests will be able to explore a models look, like and buy it instantly.
Watch the video
Tap to explore
the models look
Swipe to like
Buy to be the first to
own the look
Michael ScottExecutive General Manager, Brand & Marketing
Missed the show? Experience it at Myer Bourke Street and on the outdoor digital activations around Melbourne.