About Myer Fashions on the Field
The VRC's Myer Fashions on the Field competition at Flemington remains Australia's largest and most prestigious outdoor fashion event, and the pinnacle fashion event of the Spring Racing Carnival.
Women and their racewear became a focus at Flemington more than 40 years ago, when the first Fashions on the Field competition was held to try and entice more women to the racecourse.
Today, the Women's Racewear category of the competition often eclipses the public and media attention at the track; such is the size and popularity of the event. Telecast on Channel 7, the Women’s Racewear category attracts more than 1000 entrants from Victoria and across Australia each year as part of the annual national tour.
The competition travels to Tasmania, South Australia, New South Wales, Queensland and Western Australia to find Australia’s most glamorous and stylishly dressed women to compete in the National Final on Crown Oaks Day.
State Finals have already been held in Tasmania, South Australia, New South Wales and Queensland, with the Western Australia competition to be held on Saturday 16 October. The entire event culminates with the winner of the National Final announced on Crown Oaks Day – The Ultimate Style Day - Thursday 4 November.
AAMI Victoria Derby Day sees the judging of the Men’s Racewear category, which is now in its tenth year and continues to grow in popularity.
Read more about Myer Fashions on the Field
Design and Millinery Awards
The "invitation-only" Design Award and Millinery Award will again bring a touch of the catwalk to Flemington in 2010, with all heats and finals presented as choreographed fashion parades. The Design Award will be held on Emirates Melbourne Cup Day and the Millinery Award will be held on Crown Oaks Day.
Prizes
The competition continues to grow year-on-year, with the plush prize pool set to exceed $400,000 in 2010. The winner of the Women's Racewear National competition will walk away with over $100,000 worth of prizes including a Lexus IS 250C Sports Convertible.
Myer Fashions on the Field at Flemington Pre-registrations
For contestant criteria and to pre-register for this year's Myer Fashions on the Field competition, click here. *10.15am-11.00am SHARP for pre-registered contestants only. On-the-day registrations are limited and will close at 10.50am. Only pre-registered competitors will be taken after this time.
